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Lucky Rabbit Estate Sales, Inc. 

New York's Full Service Estate And Tag Sale Company. 

*Estate Sales

*Tag Sales

*Online Auctions



My Entry Essay for Wells Fargo Works Project!

Posted on May 12, 2015 at 7:15 PM

Why I started this bussiness!

Paul J. Dunn

When I decided to start Lucky Rabbit Estate Sales, I was already making a living as a picker attending estate sales. It was not long before I realized that the estate sale companies had no idea about the items they were selling, and this allowed me to buy high quality items for pennies on the dollar.

Naturally, I seized the opportunity to provide a better service liquidating people’s assets and helping them to sell possessions that their loved ones had spent a lifetime collecting, at prices that more accurately reflected the true value. With over 20 years of experience in the industry, the mission at Lucky Rabbit Estate Sales is to provide honest, high quality estate liquidation services, and ensure that clients receive the best value the market has to offer.

At every estate sale, our goal is to ensure that the clients, their homes and possessions are treated with respect, compassion and care. We start off with an initial consultation that is absolutely free, visiting the home to evaluate the contents of the estate. We spend an average of 96 hours researching items, advertising and preparing the sale. Lucky Rabbit supplies and sets up the equipment, transforming the home into a beautiful boutique-like display of the items. We also secure any private areas or items that are not for sale, creating a one way entrance and exit, providing adequate staff as well as a wireless camera system to prevent theft.

It is this level of service and dedication to our clients that earned Lucky Rabbit Estate Sales the Excellence in Estate Sales Award in 2013 and 2014, as well as mentions in several publications. The company has also been featured in the New York Times.

Our biggest challenge today is the seemingly unlimited number of unprofessional estate sale startups with little knowledge of the industry. There are many stories about unethical practices, lack of professionalism, and ignorance of the true value of clients’ possessions. Some companies do not take the time to do any research on the value of the items, ultimately giving them away for a small fraction of the real worth.

This is something about the industry that our company would like to change. Already, Lucky Rabbit is the first of our competitors to use social media effectively and create a YouTube slide show for every sale. We want to extend Lucky Rabbit’s innovative approach and rebuild consumer trust and confidence in the industry. We hope to achieve this by educating clients about ethical practices and proper procedures within the estate liquidation industry.

Over the next five years, we want to expand our network and franchise our business to bring a cohesive and honest approach to the industry. There is space for estate sale professionals who are ethical, knowledgeable and professional to help clients’ maximize the value from their possessions. By demonstrating a high standard of service in our business practices, we hope to encourage honest, ambitious entrepreneurs to join us in our mission to transform the estate liquidation industry.

The prize of $25,000 will help to launch the Lucky Rabbit franchise of estate sale professionals that will provide high quality, honest and ethical estate liquidation services. We would also benefit tremendously from the mentorship, business and legal advice to steer us toward the best options that will attract the right entrepreneurs to partner with and build a successful brand.

To see more of Lucky Rabbit’s work, visit:


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